Understanding your users

You can’t solve problems until you know what they are. We can employ research tools coupled with experience to help us gain important insights into the needs and motivations of your users. Techniques range from stakeholder interviews and usability tests through to more comprehensive ethnographic studies.

Developing a product strategy

The success of a project is often determined in the first few weeks. Working with your team we’ll help define a clear product strategy, set design guidelines and develop a clear content strategy and feature roadmap. We will then use this to guide in every design decisions and specification documentation; ensuring the final product meets your objectives.

Generating ideas

The first idea is rarely the best. This is why we take the role of design facilitator, working with your company to generate as many ideas as possible. After a series of creative workshops involving brainstorming, design games and other co-design activities, we’ll help you evaluate these ideas and turn them into the perfect experience.

Specification Documentation

At this stage we are ready to present to you a specification document that we have interpenetrated from what we have researched. Websites and web applications have become so complex, users can often struggle with the most basic activities. This is why our specialists in usability, information architecture and interaction design map out the entire experience, ensuring your users can achieve their goals simply and easily. Through a variety of deliverables including site-maps, user-flows and detailed wireframes, no interaction is left to chance. This document is now fine tuned with you before we send out to agencies that would like to put themselves forward to present a presentation (depending on project size).

Now we are ready to go to tender, we will contact the best agency we think would suit the requirements and begin the development.